Freeman Spogli Institute for International Studies Center for Health Policy/Center for Primary Care and Outcomes Research Stanford University


Research at CHP/PCOR


The Vividness of Your Future Self: Using Immersive Virtual Reality to Increase Retirement Saving

Project
2007-Present

Investigators
Laura L. Carstensen (Principal Mentor) - PhD
Jeremy Bailenson - PhD
Hal Ersner-Hershfield - PhD

With regard to retirement planning, people fail to save what they need to. Economists believe that shortcomings in this domain are related to temporal discounting, or the tendency to value rewards that will occur in the future less than rewards that occur in the present. One of the reasons why such discounting occurs is because people may often have a difficult time vividly imagining future wants and desires. To the extent that people can more vividly imagine how badly they will feel in the future with little to no retirement savings, they should be motivated to save more money now. In this between-subjects study, the investigators use immersive virtual reality (VR) to help subjects vividly envision themselves in the present (control condition) or in the future (experimental condition).